Privacy policy

Privacy Policy

This Privacy Policy describes the personal data that is collected or generated (processed) when you use the website www.bordai.com. It also explains how your personal data is used, shared, and protected, the choices you have regarding your personal data, and how you can contact us.

What personal data do we collect and when?

We request certain personal data from you in order to provide the products or services you request. This occurs, for example, when you make purchases, contact our customer service, subscribe to communications, create an account, or use our website.

This personal data may include:

  • Contact details: name, email, phone number, delivery and billing address;

  • User and account information: username, password, unique user ID;

  • Personal information: city, purchase history;

  • Payment information: credit card or other payment data;

  • Physical data: such as sizes, where applicable;

  • Preferences: wishlist, marketing preferences, cookie settings.

When you interact with our website, certain data is automatically collected from your device or internet browser. This may include:

  • Device ID, call status, network access, storage and battery information;

  • Cookies, IP addresses, referrer headers, browser type and version, and web beacons.

Why and how do we use your personal data?

We use your personal data for the following purposes:

  • To provide website functionality and requested services: e.g. order processing, delivery tracking, customer service.

  • Marketing communications: with your consent, we may send you news and offers related to Bordai. You may unsubscribe at any time.

  • Operation, improvement, and maintenance: e.g. internal analytics, accounting, technical troubleshooting.

  • Protection and security: fraud prevention, misuse prevention, legal compliance.

  • Research and analysis: to understand customer behavior and improve the website experience.

Sharing your personal data

Bordai may share your personal data only with:

  • Service providers (payments, logistics, hosting, emailing, marketing) strictly for the purpose of providing services;

  • Authorities or administrations, where required by law;

  • Third parties, only with your explicit consent.

We never sell your personal data.

Protection and management of your personal data

  • Storage: Data is hosted in France or within the European Union.

  • Retention: Your data is kept only for as long as necessary to provide services and to meet legal obligations (accounting, tax, legal warranties).

Your rights

You have the following rights:

  • Access to your personal data;

  • Rectification or update;

  • Deletion (“right to be forgotten”);

  • Restriction of processing;

  • Data portability;

  • Objection to processing, particularly for direct marketing.

To exercise your rights, you may contact us at: hello@bordai.com.

Opting out of direct marketing

You may unsubscribe from marketing communications at any time by clicking the unsubscribe link in our emails or by contacting us directly at hello@bordai.com.

Cookies Policy

Bordai uses cookies to enhance user experience. Three main categories of cookies are used:

  • Functional cookies: Required for the basic functionality of the site. These include cookies that recognize you during a single session or, if you wish, from one session to another. They allow you to manage your shopping cart, checkout process, and ensure secure exchanges.

  • Performance cookies: These allow us to improve the functionality of our website by tracking usage. They may also improve response speed and remember your preferences. Refusing these cookies may result in less relevant recommendations and slower site performance.

  • Social media and advertising cookies: These allow you to connect to your social networks and share content. Third-party advertising cookies collect information to better tailor ads to your interests on and off our site. Refusing these cookies may result in less relevant ads or may prevent proper connection to social networks.

Third-party collection

Third parties may also collect data through cookies, third-party modules, and widgets. Such data collection is subject to their own privacy policies.

Your choices

You can choose to be notified each time a cookie is sent, or to block all cookies via your browser settings. Each browser is different; check your browser’s “Help” menu for details. Refusing cookies may limit access to some content or services on our site.

Changes to this Privacy Policy

Legislation and practices evolve over time. If we update our Privacy Policy, we will publish the changes on our website. If we make material changes in how we process your personal data, we will provide prior notice, and where required by law, request your consent.

The last update of this Privacy Policy was in February 2025.

Questions and Contact

We welcome all questions, comments, or concerns about this Privacy Policy and our data practices.

hello@bordai.com
Bordai SARL – Data Protection – 26 quai d'Orléans, 75004 Paris, France

If you contact us regarding a complaint about your personal data, it will be handled promptly and effectively. You also have the right to lodge a complaint with your local data protection authority (e.g., CNIL in France).